Dylan Rhymer's State of the Week

(LOS ANGELES) In a product endorsement marriage made in heaven, Gatorade has agreed to sponsor televised water boarding, or “Gatorboarding” on FOX TV’s new reality competition series “Harsh Tactics”.

Part Fear Factor, part Black Ops, Harsh Tactics is an innovative new series filmed in secret locations in and around the Middle East.

Gatorade spokesman Charles McGuiness announced the plans at a Fox news conference earlier today.

“Gatorade is thrilled to be working with FOX TV on such a brave and exciting new series as Harsh Tactics. Gatorade is synonymous with athletic achievement, and nothing says “stamina” quite like being strapped to an inverted board and having gallons of refreshing Gatorade poured over your face. Whether it’s Frost Glacier Rush, Super Bowl Berry, or our traditional Orange flavour, Harsh Tactics contestants will hobble away fully revitalized and refreshed. We’ve even added a new flavour “Abu Grape” specifically for the show.”

He then added “Gatorade has electrolytes!”

On the series, suspected contestants are pulled from their homes, workplace, or off the street when they’re taking their kids to school and hauled into a van with a black bag over their heads.

They’re taken to the secret studio and in each pulse-pounding episode of “Harsh Tactics” contestants must race against time and fear to reveal information.

Among the events are Starbucks’ Sleep Deprivation Challenge, Dr Scholls’ 20 Hour-Standing Up Showdown and Snarling Dog Sprint where contestants run naked down a hallway pursued by fierce German shepherds. This event is sponsored by Kibbles n’ Bits.

 If they are the first to reveal the desired information challenge, then they win the grand prize of the pain stopping. Many times they have no clue what it is they’re supposed to reveal and they just start guessing and guessing until they come up with the right answer.

Head of FOX programming Alan Stott praised the show’s edgy style;

“It makes for captivating viewing. It’s raw, it’s edgy and according to the US State Department this is all perfectly legal.”